The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. In addition some key information has also been added from sources like Economic survey, Labor force survey and Household Income and Education surveys.

The source book contain research insights about Pakistani consumer updated in 2008 and applicable for year 2008-2009 and …

Case Study 1
Client: A leading Telecom Company 
Nature of the project: A Customer satisfaction survey in Nepal. Mode of interview was CATI/PAPI for which data was to be entered online.
Our Role:

Questionnaire was provided by the client.
We procured resources, monitored and supervised the fieldwork by using our local network in Nepal.
While optimizing our resources we were able to complete the project with in the given timelines managing different time zones with high quality output.

Deliverables:

Data of interviews

Benefits to client:

The client was able to make future plans according to the customer feedback.
Quick output in their Decision …