In a market where brand distinguishing is a complex process, is it possible to come up with a product/service satisfying all aspects of consumer needs & wants based on his socio-economic class, income, educational level, lifestyle and occupation? Who wants to undergo a cumbersome process of data gathering?

Well realizing the need, International Field & Tab has launched PIPO Source Book on Pakistani Consumer in affiliation with PIPO which includes population estimates for 2009 and surveys conducted by PIPO (Pakistan Institute of Public Opinion- in affiliation with Gallup Pakistan). The details of these survey results are divided into seven sections including Population, Literacy & Education, Occupation, Income, Consumption Habits, Values & lifestyles and Media Habits. Read the full story

In this large-scale society every individual has different needs and wants based on his socio-economic class, income, educational level, lifestyle and occupation .Due to all these factors and different demographics ,the consumption pattern and media habits also vary. Gathering data about the population, literacy rate, income level and lifestyle of people in the highly populated country like Pakistan is very difficult, time consuming and costly.

International Field & Tab has now resolved this issue by providing PIPO’s Source Book. The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. It contains information on following sections. Read the full story