As a matter of fact, our lives are characterized by daily spending on consumption of numerous products and services. Ever wondered where a major chunk of our wallet goes? Well, this curiosity coupled with the track on the direction of money spent leads us to the ‘Personal Care Industry’. International research sources anticipate the personal care industry to grow and reach $399.7 billion by the end of 2013. Whereas, local sources indicate that the consumer expenditure contributing solely to this sector is Rs 263 Billion. Read the full story

I wanted to take this opportunity to let you know that ESOMAR is adding a new focus to its activities. Coming out of our latest survey, members have suggested increasing our interaction with younger researchers. To this end we have decided to use the Developing Talent Initiative to form a wider umbrella of activities. This means that as of March we will be extending some of our services and offerings specifically to younger researchers in the following ways: Read the full story

International Field & Tab is extending strategic partnership and alliances with other regional and international survey research service providers, marketing, social and opinion research companies etc. Recently IFT has signed an agreement with a global alliance for in/outsourcing services for North America and Canada. If you have any business query for North America and Canada, Please send your email at: info@field-tab.com.pk