According to Agriculture Census Organization, Mouza census 2008, the facility of electricity, access to metalled road, source of irrigation of water, literacy and girl’s education has been increased in the past five years. With a 2/3rd population of the whole country and agriculture is the main source of income; rural areas in Pakistan are still a huge market. Read the full story

According to the latest Pakistan Social and Living Standards Measurement (PSLM) Survey 2008‐09, the overall literacy rate (age 10 years and above) is 57% (69% for male and 45% for female) compared to 56% (69% for male and 44% for female) for 2007‐08. The data shows that literacy remains higher in urban areas (74%) than in rural areas (48%), and is more prevalent for men (69%) compared to women (45%). However, it is evident from the data that overall female literacy is rising over time, but progress is uneven across the provinces.Read the full story

Economic Census is the major source of statistics on economic activities in the country. It covered 3.249 million Establishments / Households of which, 64% were in Punjab, 18% in Sindh, 15% in Khyber Pakhtunkhwa, 2% in Balochistan and 1% in Islamabad. 44% of the total Establishments were in rural areas and 56% were in urban areas. 53% of the total establishments were in Wholesale and Retail Trade, Restaurants and Hotels Sector, 20% Manufacturing Sector, 22% in Community, Social and Persona[i]l Services Sector.Read the full story

According to the latest figures released by Pakistan Telecommunication Authority (PTA), Mobile tele-density reached to 59.8percent in May, 2010. Trends in tele-density are depicting a slower pace due to ‘maturity of market’ where operators have now adopted a retention policy instead of making efforts for expansion of subscribers. A total of 98 million cellular subscribers have been recorded in May, 2010.Read the full story

The Federal Bureau of Statistics (FBS) has recently released the Quantum Index Number (QIM)* which shows the performance trends of output in the Large Scale Manufacturing (LSM) recorded a growth of 4.52% during July-April fiscal year 2010 (overall index 203.98) over the corresponding months of the last fiscal year (overall index 195.16 ). LSM in April 2010 was 5.59% (overall index 207.92) over the corresponding month last year (overall index 196.91). Read the full story

Good news is that ESOMAR has launched its Global Price Study 2010. The Global Index is a net that allows an approximate ranking of countries. This time 67 countries’ data was published in ESOMAR report with an average indices from lowest cost methodology of a U&A project. It shows that Global prices are stable with Pakistan as a country maintaining its position on the bottom of Index with 29 points as compare with USA on the top with 256 points.

Face to face research in South Asia particularly in Pakistan is still considered the most reasonable option for researchers. This is because of population diversity, spread, low literacy rate, and availability of low priced local field work resources.

For every fieldwork, the researcher has to assure three vital steps to select a representative sample including Selection of Area, Selection of Household and Selection of Respondent. Face to face mode provides these basic essentials for a successful research. Read the full story

As a matter of fact, our lives are characterized by daily spending on consumption of numerous products and services. Ever wondered where a major chunk of our wallet goes? Well, this curiosity coupled with the track on the direction of money spent leads us to the ‘Personal Care Industry’. International research sources anticipate the personal care industry to grow and reach $399.7 billion by the end of 2013. Whereas, local sources indicate that the consumer expenditure contributing solely to this sector is Rs 263 Billion. Read the full story

In a market where brand distinguishing is a complex process, is it possible to come up with a product/service satisfying all aspects of consumer needs & wants based on his socio-economic class, income, educational level, lifestyle and occupation? Who wants to undergo a cumbersome process of data gathering?

Well realizing the need, International Field & Tab has launched PIPO Source Book on Pakistani Consumer in affiliation with PIPO which includes population estimates for 2009 and surveys conducted by PIPO (Pakistan Institute of Public Opinion- in affiliation with Gallup Pakistan). The details of these survey results are divided into seven sections including Population, Literacy & Education, Occupation, Income, Consumption Habits, Values & lifestyles and Media Habits. Read the full story

In this large-scale society every individual has different needs and wants based on his socio-economic class, income, educational level, lifestyle and occupation .Due to all these factors and different demographics ,the consumption pattern and media habits also vary. Gathering data about the population, literacy rate, income level and lifestyle of people in the highly populated country like Pakistan is very difficult, time consuming and costly.

International Field & Tab has now resolved this issue by providing PIPO’s Source Book. The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. It contains information on following sections. Read the full story