Nature of the project: A Customer satisfaction survey in Nepal. Mode of interview was CATI/PAPI for which data was to be entered online.

Our Role:

• Questionnaire was provided by the client.
• We procured resources, monitored and supervised the fieldwork by using our local network in Nepal.
• While optimizing our resources we were able to complete the project with in the given timelines managing different time zones with high quality output.

Deliverables:

• Data of interviews

Benefits to client:

• The client was able to make future plans according to the customer feedback.
• Quick output in their Decision Support System.
• Cost savings
• Time Efficient.

Case study 2

Client: A leading global research agency

Nature of the project: A detailed study on non-dairy cold beverages in Pakistan based on two different modules; Individual consumption and household consumption. Mode of interviews was face-to-face structured interviews and it was conducted in six different cities of Pakistan simultaneously with 2 visits on a sample of almost 4000 respondents.

Our Role:

• Initially we were given a project brief, questionnaires and software for data entry for each module.
• We translated both modules into the local language and held briefing sessions with supervisors and enumerators.
• Then our project team supervised the whole fieldwork and took necessary measure to ensure the quality of data collected. We mobilize our resources in such a way that we completed the fieldwork in almost 60 days.
• Data editing, data entry, data cleaning was also the responsibility of our project team.

Deliverables:

• Data entered in the given software
• Weekly/fortnightly status report
• Methods report (containing details of FW, techniques and methods used with the aid of pictures)

Benefits to the client:

• Help client in planning for the long term strategy for its non-dairy cold beverages business line
• A meaningful aid to the client’s Decision support system
• Quick, Economical Solution for the client 

Case Study 3
Client: A leading Beverages Company
Nature of the project: A Brand Name Testing project in Lahore and Karachi. Our task involved questionnaire design, fieldwork, data preparation and Presentation. Client’s need was Top line results in 4 working days.
Our Role:

• The client gave us Research Brief. We developed the questionnaire and managed all activities in research operations till the Presentation to client in the shape of Power Point slides.

• We mobilized our research and field teams in such a way that this project was completed well within the given Time, with high Quality output.

Deliverables:

• Statistical Tables in Excel File.
• Power Point Presentation.

Benefits to client:

• The client was able to make their important decision on their New Product’s Branding.
• Quick output in their Decision Support System.
• Cost savings

Case Study 4
Study Type: Online survey amongst Interactive Media Users.
Client: Leading Research Agency in the Region.
Our Role:

• A scientific procedure was use to select the target respondents in consultation with the client. An electronic invitation was sent to potential respondents to participate in this study.
• Achieved the target sample size of 550 respondents.

Benefits to client:

• This study was successfully completed within 15 days including pre-screening of target profile.
• Outsourcing helped our client in terms of Savings on their internal resources and fixed overheads.
• One Step Localized Solution.
• Better Quality.

Case Study 5
Study Type: Taste Test Study
Client: Leading Beverage Company
Our Role:

• This was a Dipstick Study among youth in Lahore. Four Variants were Tested of soft drink at the time of its launch.

Benefits to Client:

• Quick Results for client’s action oriented decisions.
• Cost Effective.

Case Study 6
Study Type: Opinion research in middle east.
Client: Leading Research Agency in the Region.
Our Role:

• Coordination, training, outbound fieldwork and data management with help of local service provider.

Benefits to client:

• Better quality
• Timely completion of survey

Case Study 7
Study Type: Central Location Taste Test
Client: Leading Beverage Company
Our Role:

• This was a central location taste test Study among youth in four locations of Lahore. Four Variants were Tested of soft drink at the time of its launch.
• Benefits to Client:
• Quick Results for client’s action oriented decisions.
• Cost Effective.

Case Study 8
Study Type: Telecom Study among 500 respondents of 3 major cities of Pakistan
Client: A Leading Regional Research Agency
Our Role:

• Sample Design, data collection, data entry and clean data send to client

Benefits to Client:

• Quick Results for client’s action oriented decisions.
• Completed in 4 weeks
• Cost Effective.