Good news is that ESOMAR has launched its Global Price Study 2010. The Global Index is a net that allows an approximate ranking of countries. This time 67 countries’ data was published in ESOMAR report with an average indices from lowest cost methodology of a U&A project. It shows that Global prices are stable with Pakistan as a country maintaining its position on the bottom of Index with 29 points as compare with USA on the top with 256 points.

It may remain a considerable factor for decision makers to make efforts on Online Research which is 70% or below of Phone surveys or CATI and 50% of Face-to Face.

All those researchers dealing markets with higher GDP, a significant shift of the customized research is visible from other modes to “online” mode only due to price.

International Field & Tab has a pool of very talented Human Resources, relevant IT infrastructure, low operational costs, high speed internet and broadband facilities. With our base in Pakistan, we offer Quick, Affordable and Reliable solutions and seeking back office “practical” partnerships to those suppliers intend to reduce their infrastructure and operational costs and maximize profits. For more details, feel free to write us info@field-tab.com.pk