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OMNiFT Express

26 January 2010 No Comment

In the era of competitiveness, customer opinion and attitudes hold the focal attention for numerous companies to conform to their needs in terms of the products and services being provided. The current market situation characterized by the global recession urges the companies to opt for a cost benefit analysis in making prudent decisions for conducting a market and opinion survey. Cognizant of these facts; International Field &Tab has come up with an effective tool to deal with this scenario i.e. OMNiFT Express.

OMNiFT is a dipstick service launched by International Field & Tab to fit your questions into the ongoing omnibus panel. Its multipurpose nature aids in gauging and scrutinizing the changes in the attitudes/behaviors of various consumer groups.

This service executes the following objectives:

  • Addressing the questions of immediate interest proficiently
  • Catering to the topics for information that do not require a full survey
  • Developing the researchable questions for other studies.
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This is a national representative study confined to the Pakistani population and is launched every week. In order to ascertain the reliability of results the sample size of 2500 is used with the age limit defined to be above 18 years. The interviews are conducted by using face to face interviewing method. Top line results are available to the clients in 10-15 days time.

International Field & Tab ensures to provide timely solutions which serve to be the right fix of block to fill in the existing loopholes of the organization. We compete on the basis of accuracy of results and thus can successfully state it to be our competitive advantage.

International Field & Tab is an independent outsourcing company providing its Field & Tab, Recruitment & Moderation and Procurement & Coordination services to its clients and leading research organizations in regions including Pakistan (South Asia), Asia Pacific and Middle East.

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