As a matter of fact, our lives are characterized by daily spending on consumption of numerous products and services. Ever wondered where a major chunk of our wallet goes? Well, this curiosity coupled with the track on the direction of money spent leads us to the ‘Personal Care Industry’. International research sources anticipate the personal care industry to grow and reach $399.7 billion by the end of 2013. Whereas, local sources indicate that the consumer expenditure contributing solely to this sector is Rs 263 Billion.

Have a desire to outlook others and follow the latest trends? Naturally every human being shares the same concern, qualifying it to be the major reason for the varying consumer trends at a faster pace. Aware of this fact many leading organizations have conducted researches targeting the personal care industry revealing interesting results. A couple of them worth mentioning are

· The observation over a period of time of toothpaste replacing Miswak & Manjan among majority of Pakistani people.

· People living in rural areas may also be a potential of personal care products like shampoo and soaps.

To find out the related facts, these researches have the potential to be probed deeper to know the exact characteristics of consumption pattern. This industry itself is like a sea with presence of various fishes, the competition is fierce with the existence of different contenders attempting to survive through. The scope of this industry being wide enough faces the challenge of changing consumer preferences on a regular basis with respect to its domains including cosmetics, apparel, accessories & products of daily use etc. IFT takes the opportunity in this regard to introduce the Personal Care Panel and welcomes the clients to ride in OMNiFT Express with their share of questions for cost effective and reliable solutions.

With OMNiFT Express the research is just a few questions away, so be the first one to get updated with the changing trends cost effectively!!!