PIPO Source Book on Pakistani Consumer 2009
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The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. In addition some key information has also been added from sources like Economic survey, Labor force survey and Household Income and Education surveys. |
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The source book contain research insights about Pakistani consumer updated in 2008 and applicable for year 2008-2009 and is available in both hard and soft copy. It contains information on following sections:
Pakistan Institute of Public Opinion is a leading institution of survey research in Pakistan. Founded in 1980, it has conducted well over 1000 major research projects, many of which have produced pioneering studies of international standards. |
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| Its proven track record in survey research spans a wide range of subjects including socio-economic and political research, marketing research, Media studies, Election studies and many other subjects. |
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International Field & Tab has exclusive marketing rights of “Source Book” on Pakistani Consumer from our client PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International). |
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