In this large-scale society every individual has different needs and wants based on his socio-economic class, income, educational level, lifestyle and occupation .Due to all these factors and different demographics ,the consumption pattern and media habits also vary. Gathering data about the population, literacy rate, income level and lifestyle of people in the highly populated country like Pakistan is very difficult, time consuming and costly.

International Field & Tab has now resolved this issue by providing PIPO’s Source Book. The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. It contains information on following sections:

Population
This section provides details on the Pakistani population, list of different segments covering the urban and rural sections as well.

Literacy and education
It covers information regarding the literate consumers of Pakistan. Different educational segments and separate information for males and females is also provided.

Occupation
This section tells us about the total number of adults who are in the labor force and in various sectors like agriculture and manufacturing.

Income
It uncovers the total amount of money available to the consumers for savings and investments .It focuses on the five main income levels of the Pakistani society starting from lower to higher level.

Consumption habits
This section tells about the consumer wallet and the distribution of wallet in different sectors and needs of households. It also tells about the distribution of total expenditure of the consumers.

Values and lifestyles
It tells about the consumer’s insights covering all the way from hobbies to habits, their preferences, schooling and their mind set. The information about five consumers types is also provided.

Media habits
This section provides valuable information about the penetration of electronic and print media in Pakistan also tells about the viewer ship of television and radio listener ship and new media access level.

These seven sections cover almost all the information which an organization require regarding its present customers as well as the target audience in the future.

For More details contact us info@field-tab.com.pk