The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. In addition some key information has also been added from sources like Economic survey, Labor force survey and Household Income and Education surveys.

The source book contain research insights about Pakistani consumer updated in 2008 and applicable for year 2008-2009 and …