According to the latest Pakistan Social and Living Standards Measurement (PSLM) Survey 2008‐09, the overall literacy rate (age 10 years and above) is 57% (69% for male and 45% for female) compared to 56% (69% for male and 44% for female) for 2007‐08. The data shows that literacy remains higher in urban areas (74%) than in rural areas (48%), and is more prevalent for men (69%) compared to women (45%). However, it is evident from the data that overall female literacy is rising over time, but progress is uneven across the provinces.Read the full story

In a market where brand distinguishing is a complex process, is it possible to come up with a product/service satisfying all aspects of consumer needs & wants based on his socio-economic class, income, educational level, lifestyle and occupation? Who wants to undergo a cumbersome process of data gathering?

Well realizing the need, International Field & Tab has launched PIPO Source Book on Pakistani Consumer in affiliation with PIPO which includes population estimates for 2009 and surveys conducted by PIPO (Pakistan Institute of Public Opinion- in affiliation with Gallup Pakistan). The details of these survey results are divided into seven sections including Population, Literacy & Education, Occupation, Income, Consumption Habits, Values & lifestyles and Media Habits. Read the full story