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Source Book Available on Pakistani Consumer
[20 Feb 2010 | Comments Off | ]
In this large-scale society every individual has different needs and wants based on his socio-economic class, income, educational level, lifestyle and occupation .Due to all these factors and different demographics ,the consumption pattern and media habits also vary. Gathering data about the population, literacy rate, income level and lifestyle of people in the highly populated country like Pakistan is very difficult, time consuming and costly.

International Field & Tab has now resolved this issue by providing PIPO’s Source Book. The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. It contains information on following sections. Read the full story

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PIPO Source Book on Pakistani Consumer 2009
[14 Nov 2009 | Comments Off | ]
PIPO Source Book on Pakistani Consumer 2009

The PIPO’s Source Book is based on information of population estimates for 2009 and on surveys conducted by PIPO (Pakistan Institute of Public Opinion-affiliated with Gallup International) to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. In addition some key information has also been added from sources like Economic survey, Labor force survey and Household Income and Education surveys.

The source book contain research insights about Pakistani consumer updated in 2008 and applicable for year 2008-2009 and …