In a market where brand distinguishing is a complex process, is it possible to come up with a product/service satisfying all aspects of consumer needs & wants based on his socio-economic class, income, educational level, lifestyle and occupation? Who wants to undergo a cumbersome process of data gathering?

Well realizing the need, International Field & Tab has launched PIPO Source Book on Pakistani Consumer in affiliation with PIPO which includes population estimates for 2009 and surveys conducted by PIPO (Pakistan Institute of Public Opinion- in affiliation with Gallup Pakistan). The details of these survey results are divided into seven sections including Population, Literacy & Education, Occupation, Income, Consumption Habits, Values & lifestyles and Media Habits. Read the full story