More often than ever it is important for global organizations & global researchers to connect with the local consumers to understand local attitudes and behaviors. However, there are two challenges to this
Real time access to local consumers
Local Context Interpretation
Internet platforms or forums enable real time access which is both time and cost efficient for the client, the research team & consumer.
For this purpose, it is important that the target population has internet access as well as the trust & willingness to contribute on social forums. As per the Pakistan Demographic …