[29 Mar 2014 | Comments Off | ]
Creating Value – From Insight to Foresight – ESOMAR MENAP Conference , Dubai

Doing Research in Pakistan
(Dubai) The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boosts markets with a vibrant economy that offer a beacon of stability. On both accounts the insight industry is well positioned to help clients understanding how to connect with their customers and how to formulate the right strategy for success.
Mr. Mohsin Muslim CEO, International Field & Tab was one of the speakers at ESOMAR conference, held in Dubai in March 2014.
Speaking …

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Blog, Featured »

[20 Feb 2014 | Comments Off | ]
Researching Online Population in Pakistan

More often than ever it is important for global organizations & global researchers to connect with the local consumers to understand local attitudes and behaviors. However, there are two challenges to this

Real time access to local consumers
Local Context Interpretation

Internet platforms or forums enable real time access which is both time and cost efficient for the client, the research team & consumer.
For this purpose, it is important that the target population has internet access as well as the trust & willingness to contribute on social forums. available estimates, Pakistan have internet …

Blog, Featured »

[20 Mar 2014 | Comments Off | ]
Improving decision making – a workshop with Dr. David Smith

Dubai (March 2014) : Dr. David Smith is an Organizational Psychologist and former Chairman MRS UK. On behalf of ESOMAR, he conducted a training on “Consumer Insights in decision making arena” in Dubai. International Field & Tab is proud to be a part of this event organized by ESOMAR. For more details write to info@field-tab.com.pk

Blog, Case Studies, Featured, News corner »

[4 Apr 2014 | Comments Off | ]
Online Community Project

International Field & Tab recently conducted an online qualitative community panel in Pakistan where the responsibilities included:

Recruiting relevant respondents
Moderating the forums
Ensuring Participation

The online population in urban cities in Pakistan stands at ~15% as per various reliable survey sources and it usually comprises of the youth segment. International Field & Tab was able to recruit even difficult to reach segments with on ground recruitment via its extensive field network.
The contextual meaning as well as culture is very important in research, IFT has extensive experience in interacting with Pakistani …

Blog »

[3 Jan 2014 | Comments Off | ]
Ending 2013  on a High Note

First of all, International Field & Tab would like to wish all its clients, employees, partners, and collaborators a happy, fulfilling and prosperous new year!

Furthermore, we would like to thank our clients for their patronage and trust in choosing us as their regional partners and generous testimonials for the successfully completed projects.

Some of the client testimonials for 2013 include

News corner »

[19 Oct 2012 | Comments Off | ]

Research Executive Required
International Field & Tab is a small but well reputed survey research company. We have significant number of satisfied clients with repeat business during last four years.
Currently, we are looking for a female Research Executive who can assist our team in project management, client services and preparing first draft of research reports/proposals.
Interested candidates having their degree in Social/Management Sciences from reputed universities / institutes can send us resumes by October 25, 2012 at info@field-tab.com.pk.
(Please note that its entry level position with chances of growth and learning.)

Blog »

[23 Aug 2012 | Comments Off | ]
Celebrating Eid in Lahore 2012

Eid-ul-Fitar is one of the two major festivals celebrated by Muslims around the world. The culture of different Muslim populations varies across different regions and so do their Eid habits. International Field and Tab always strives to understand habits and attitudes in cultures.
Lahore is the second largest city of Pakistan and has a rich history. It has often been regarded as the cultural capital of Pakistan. IFT continuing with its tradition finds out what makes Eid special in Lahore.
There are a lot of exciting things on Eid among Lahorites but …

Media Center »

[19 Jul 2012 | Comments Off | ]
IFT celebrating its 4th anniversary

On July 17, 2012, IFT has completed its fourth successful year. Our journey is continuing with a lot of excitement and motivation based upon trust, confidence and appreciation we are receiving from our clients. Our business statistics confirmed that we had a great year!
During the year ending June 2012, we doubled our staff as well as projects. Staggering!
In his statement on the occasion, Mr. Mohsin Muslim (Owner/CEO) said that results are achieved due to hard work and effort by every member of our team. Our approach is to keep process …

Blog, Price Index »

[25 Jan 2012 | Comments Off | ]

In 2010-11 fiscal years, an upward trend is persisted for all indices to measure multiple kind of inflation. Average CPI inflation is 14.1%, WPI inflation is 23.3% and SPI inflation is increased to 18.2% for July-Apr 2010-11 which is higher than the last year. The original factors for this spine are: increase in the international oil prices, textile products prices and unavailability of key consumer items in the market. Below table ravels average rates of inflation for three price indices:
CPI=Consumer Price Index
WPI=Wholesale Price Index
SPI=Sensitive Price Indicator
Trends of Inflation During …